Our Contribution

"These men – and polling by supplier British Gas suggests that they are usually men – extol the virtues of smart tariffs, solar panels and home batteries, and are all in on green technology. Men were almost twice as likely as women to want to replace a gas boiler with a heat pump.

Getting a heat pump to work efficiently can sometimes require a homeowner to acquire an engineer’s level of expertise – the sort of project that tech-obsessed men are naturally drawn to. “There’s something satisfying about the feeling of self-sufficiency. The idea of independence, and not having to rely on energy companies or governments, is a powerful draw for many men,” says John Small, of eco consultancy Ty Eco."